Katie is here today to share her tips on Blog Branding!
Twin Stripe has seen a few different branding iterations since its birth two years ago. The signature navy blue has always been a part of Twin Stripe, but the logo and supporting colors have been tweaked a few times. When Alison departed, I didn’t feel like the existing header fit my style, even though it worked perfectly when Alison and I blogged together. After much deliberation, I decided to make a few design changes to the blog. Whether you are rebranding or starting a new blog, here a few tips that I employ when designing a blog.
First, I recommend using Pinterest to put together a brand board. I used my brand board to gather images that inspired me and matched the Twin Stripe aesthetic.
I’m Katie, the co-founder and editor-in-chief of Twin Stripe. I’m a Midwestern girl who is making a place for herself in the South. I live in Greensboro, North Carolina with my fabulous husband, Chad, and adorable pup, Hobbes. I spend my spare time decorating our home and throwing festive parties. I believe you can never have too much glassware or glitter!