Hashtags, they are everywhere. But are you using hashtags for your business effectively? In this article, we’ll discuss a few ways to ensure you’re using them correctly.
With the prominence of Twitter and Instagram in our social media world, hashtags have become increasingly important. They are a way of categorizing topics and allowing potential consumers to interact with your brand. As a small business, it’s important to use consistent hashtags for a number of reasons:
1) It’s a way to categorize your posts. Maybe you offer several different products each with a specific purpose or specific clientele. By tagging these specific posts with these tags, it allows people to sort through your tweets and photos to find what they are looking for more easily.
2) They can be a way for people to identify your brand. Encourage your clients to take photos of their products and to use your hashtag. This way their followers can see who the brand is and then they can click on the hashtag to explore more photos.
3) You can use a hashtag to run a twitter party. Ever thought about running a twitter party to talk about topics with your online community? Make sure you are using a consistent hashtag so that people know how to always join in!
4) Also, when choosing a hashtag for your business, it’s important to do your research to see if that hashtag is already being used. You want to make sure to choose an original hashtag that is only associated with your business.
Want to learn more about hashtags and how to use them? Read “What the heck are hashtags and how do I use them?” Do you use hashtags for your business? If so, which ones do you use regularly? Let us know in the comments below.
About NC Blogger Network
NC Blogger Network is North Carolina’s premier community for bloggers. We bring bloggers together for events, education, networking and paid opportunities working with relevant brands. Join today!